A good content marketing article benefits both the reader and the advertiser. The article can be produced by Lääkäriportaali’s editorial team, or you can create the content yourself.

For a busy target group, it’s worth delivering your message through an expert’s voice. In that case, the article features an interview with an expert who clarifies the meaning of your message—colleague to colleague! A content marketing article may be the first time a topic has been unpacked in Finnish, in the context of a Finnish clinician.

The article is featured for four weeks in the newsletters of the selected specialty, and it will be visible on Lääkäriportaali for a total of one year. Marketing automation can also be connected to the articles, enabling you to target your own message to doctors who have shown interest in the article.

Each content marketing article published on Lääkäriportaali is also sent to the target group as a dedicated email. In addition, the client receives a print-ready PDF of the article.

In addition to text articles, Terve Media can also produce content marketing in podcast or video format.

During the campaign, we report on results, and the package also includes a comprehensive final report.

You can find the technical details of content marketing here.